Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.

Audi Innovation Research (A.I.R.) is an internal, interdepartmental think-tank dedicated to provide insights for the future of mobility from the most important and influential markets. As an extension of AUDI AG, A.I.R. is responsible for enriching the partner and agency network worldwide. That is why A.I.R. offices are located in Beijing, China and San Francisco, USA.