Company: Yotpo<\/strong><\/p>\n\n\n\n The Challenge<\/strong>
Who is Yotpo?<\/strong>
Yotpo is answering the need enterprise businesses have to effectively optimize feedback from their customers as a means of increasing traffic, trust and sales. Partnerships with companies like Google, Instagram, Facebook, and Pinterest, allow Yotpo to seamlessly connects businesses with their customers wherever they are, boosting ROI across all of their marketing channels.
Founded in Israel in 2011 by CEO\u2019s Tomer Tagrin and Omri Cohen, Yotpo currently has offices in Tel Aviv and New York.
The Role of the Israel Innovation Authority<\/strong>
With financing and entrepreneurial guidance from the Israeli Innovation Authority\u2019s Incubator Incentive Program, as of 2016, Yotpo secured $50 million in funding from existing investors, including Innovation Endeavors, Marker LLC, Vintage Investment Partners, Blumberg Capital, Access Industries as well as a number of angel investors. This also includes $22MN in a fresh round of Series C funding in 2016 led by Bessemer Venture Partners.<\/p>\n\n\n\nSuccessful Innovation<\/h2>\n\n\n\n
Reviews are one of your most powerful marketing tools. They have the ability to drive more traffic to your site, increase your SEO and build customer trust in your brand. However, when other sites own and control your reviews, you lose control over the process of storing and displaying your own user generated content, and thus sacrifice the direct traffic and SEO benefits associated with them. At the same time, when you allow another company to own your reviews, you forfeit the ability to access the important data those reviews provide and use it to help you make smarter business choices going forward.<\/p>\n\n\n\n