{"id":4016,"date":"2023-06-26T12:34:01","date_gmt":"2023-06-26T12:34:01","guid":{"rendered":"https:\/\/innovationisrael.org.il\/en\/?post_type=report&p=3251"},"modified":"2023-08-15T10:20:17","modified_gmt":"2023-08-15T10:20:17","slug":"hungry-just-press-the-button","status":"publish","type":"article","link":"https:\/\/innovationisrael.org.il\/en\/article\/hungry-just-press-the-button\/","title":{"rendered":"Hungry? Just Press the Button"},"content":{"rendered":"\n
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The Israeli food-tech company Solato was established seven years ago by Barak Beth Halachmi and is dedicated entirely to a single flagship product: a revolutionary and versatile “do it yourself” ice-cream machine that Barak invented. The machine, that is currently intended for the professional and industrial market, operates similarly to a coffee machine that uses capsules and can create fresh ice-cream in a range of flavors in just a minute, as well as frozen yoghurt, sorbet, and iced coffee, according to the selected capsule. <\/p>\n\n\n\n
The company’s founder, Beth Halachmi, served in the IDF for many years. When he left the army, the passion for food led him study Gastronomy in Italy where he fell in love with gelato \u2013 the famous Italian ice-cream. After returning to Israel, he founded a small ice-cream factory at Mitzpe Hila in the Galilee but soon realized that this was not the right way to eat ice-cream: “The problem with the ice-cream consumed today is the distance it travels until it reaches the consumer: from the factory to the store, from the store to the shopping cart, from the cart to the trunk of the car, and from there to the home freezer. On the way to our dessert bowl at home, it is repeatedly frozen for transportation, storage, and preservation. Its temperature fluctuates so many times that I’m not even sure it can still be called ice-cream”, claims Beth Halachmi.<\/p>\n\n\n\n
It was the insight that it is better to eat fresh ice-cream prepared that moment, exactly like gelato is prepared in Italy, that led Beth Halachmi to develop the machine. Furthermore, Beth Halachmi also discovered how harmful to the environment preparing ice-cream was \u2013 an issue to which Solato attributes great importance. Preparing ice-cream wastes high levels of energy because the repeated freezing of the product leads to the transportation of 40% frozen air. Solato’s machine saves 95% of the energy involved in this process. The unique technology also enables to add 40% less sugar to all the ice-creams without noticeably affecting the product because the temperature and the texture are identical, so it also saves calories.<\/p>\n\n\n\n