In her role as Director of Marketing and Communications at the Innovation Authority, Michal Reisfeld is responsible for the Authority's marketing strategy, communications, digital management, websites and social media activity, international marketing, conferences and events in Israel and abroad. Reisfeld has 20 years of experience in the fields of product management, marketing management, communications and PR. In her previous position she served as head of data applications and content at Hot Mobile. Prior to that she worked at Mirs (Motorola) and as an advisor to the Minister of Communications. Reisfeld holds a Master's degree in Communications and Journalism from the Hebrew University in Jerusalem.